As Senior Brand & Packaging Designer at Slyng Studio, I helped evolve Feel Energy from an early-stage startup into a consumer brand ready for its next phase of growth. We reimagined the identity and packaging to create a stronger, more cohesive presence across every touchpoint, positioning Feel for expansion into major retail and e-commerce channels including Whole Foods and Amazon. My work focused on building a brand that could stand confidently on shelf while still feeling energetic, approachable, and distinct.